Top 5 best cities for cheap shopping in Europe - South Tours (2023)

Each person travels for different reasons. Some people travel in order to swim in the sea and sunbathe on the beach under the hot sun. Some choose to visit ancient cities with a rich history to enjoy the magnificent sights and masterpieces of architecture, and some go to places where they can do active sports — ski tourism, camping, rock climbing, surfing, etc. And some travel for cheap shopping in Europe.

Top 5 best cities for cheap shopping in Europe - South Tours (1)

Sometimes shopping in another country allows you not only to save money but also to find things that are not available in your home country. In addition, in many European cities, there are large outlets where rare branded items can be found and allow bargains from your favorite brand to be bought for much cheaper. In addition to original items from famous designers, there are many local shops, (both inexpensive and luxury) with stylish and quirky clothes in every country.

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Of course, the most obvious shopping destinations are the fashion capitals of the world, such as Milan, Paris, or London. There, you can buy the most elite goods from the trendsetters of world fashion. However, even in these cities, shopping may not be so expensive. You just need to find out in advance information about places with affordable clothing brands and outlets. Which is why we do the work for you in this article exploring cheap shopping in Europe.


Top 5 best cities for cheap shopping in Europe - South Tours (2)

Spain is ideal for large-scale shopping. This country is the birthplace of popular brands for the middle class all over the world. Mango, ZARA, Massimo Dutti, Pull and Bear, Oysho, Bershka, Stradivarius — almost every third inhabitant of the planet wears clothes of these brands. You can see affordable prices for all products in almost all the numerous stores in the country.

But even if there are stores of these brands in your city, it doesn’t mean that you shouldn’t go shopping in Barcelona. The fact is that many designers only leave their collections in their native land. In addition, the clothes that get to other cities may differ in both quality and price.

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But, of course, there are hundreds of luxury boutiques in Barcelona. Louis Vuitton, Chanel, Dolce & Gabbana, Escada, and many other stores are waiting for you on the boulevard Passeig de Gracia.


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In Vienna, you can not only admire the unique architecture, enjoy strudel and listen to the opera, but also shop cheaply. The city is filled with modern shopping centers that seemingly harmonize with the old buildings.

The main shopping points of Vienna are the famous department store “Steffl”, where there are products of the most popular manufacturers; the shopping streets of Kerntnerstrasse and Ringstrasse with an abundance of various shops, and the old central market Nashtmarkt.

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Amsterdam, the city of permissiveness can claim to be the capital of cheap shopping in Europe. The city is famous for its antique, second-hand, and jewelry salons, as well as the famous district of 9 streets. This is a large shopping area in the center of Amsterdam, with many shops, boutiques, coffee shops, and restaurants. All popular products, from vintage items to the most modern outfits from the best manufacturers in Europe, are concentrated in 9 streets.

It is almost impossible to get around all of these shops, but shopping on Kalverstraat, Harlemmerstraat, Utrechtsestraat, and Hoftstraat will be more than enough for you. There are about 1000 different shops for the best shopping in Europe on these streets.


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Germany may never have positioned itself as a European fashion center, but this city will also delight you with a variety of places for pleasant shopping. Galeries Lafayette and the Ca-de-Vee Trading House are two huge complexes, where there are is a vast number of all the most popular shops.

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What distinguishes shopping in Berlin from shopping in other European cities is a large selection of goods at affordable prices. Along with luxury brands, there are also stores for middle-class representatives, as well as the most budget brands. Historical souvenirs, such as pieces of the legendary Berlin Wall, are in particular demand here.


In Prague, it is pleasant not only to walk through the scenic streets but also to shop. Palladium is the largest shopping center in the Czech Republic, where all of the world’s best clothing brands can be found. You should also visit Wenceslas Square, crowded with dozens of shops. For connoisseurs of luxury brands, an elite Parisian street will be ideal. Especially popular in Prague are handmade leather products — bags, belts, or purses. And after a bustling shopping trip, you can relax in the local bar and drink a glass of the famous Prague beer.

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So, many factors speak in favor of shopping in different European cities — a rich assortment, exclusive brands, proven quality. In addition, you can combine a pleasant acquaintance with the culture of another country with a cool shopping experience that will make your trip even more enjoyable. So, buy tickets and go on an exciting journey for the best shopping of your life!

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Which Europe country is best for shopping? ›

Which European country is best for shopping? France has a huge selection of international brands and is known for its high-end shopping. But if you're interested in more affordable prices, Germany is a great option. Germany offers lots of great European brands at lower prices than France.

What is the cheapest EU country to shop in? ›

Hungary is the European Union's cheapest member state when it comes to buying clothes but alcohol and cigarettes are also highly affordable by European standards. The Eurostat survey, reflecting 2014 price levels, shows however that food is more expensive in Hungary than in neighbouring countries.

What is the most popular shopping street in Europe? ›

Oxford Street in London, the UK

Oxford Street, which boasts the flagship stores of Zara, H&M, River Island, Selfridges, and Primark, takes the top spot in the ranking.

Is it cheaper to shop in Europe than us? ›

If you are not American

If you're from South or Central America or even Asia, you're in luck. Even though prices in Europe may be slightly higher than in the US, they're still significantly lower than what you'd find back home.

Which country in Europe is cheapest to buy luxury goods? ›

Luxury shopping haven awaits you!

Luxury goods are often the lowest priced in the UK, German and France, so we can totally see why! Plus, with 90% of luxury goods manufactured in Europe (usually France or Italy), the items aren't shipped to faraway destinations, hence the lower costs.

Which city is best for buying clothes? ›

Delhi. Delhi comes to the topmost list of favorite shopping places in India. Shopping in Delhi is best to buy contemporary, traditional, ethnic, designer labels, and street shopping items. You come across a variety of shopping items and one of the best places to buy western and traditional clothes in India.

Which country has most cheap clothes? ›

What country is the cheapest for shopping?
  1. Hong Kong. While you may see dollar signs when you think of Hong Kong, believe it or not, you can find fantastic consumer deals there making it an amazing cheap shopping destination. ...
  2. Spain. Madrid, Spain – Photo courtesy of Flickr. ...
  3. Mexico. ...
  4. Thailand. ...
  5. Czech Republic. ...
  6. Vietnam.
May 18, 2023

What is the most popular store in Europe? ›

Leading 10 retailers of Europe in 2021, based on worldwide retail sales (in billion U.S. dollars)
CharacteristicRetail sales in billion U.S. dollars
Schwarz Group (Germany)153.75
Aldi Einkauf GmbH & Co. oHG (Germany)*120.95
Ahold Delhaize (formerly Koninklijke Ahold N.V.) (Netherlands)**89.38
Tesco PLC (UK)82.88
6 more rows
Mar 21, 2023

What is the cheapest in Europe? ›

Cheapest European Countries to Live
  • Turkey.
  • Romania.
  • Poland.
  • Hungary.
  • Slovakia.
  • Czechia.
  • Montenegro.
  • Latvia.

Is Zara cheaper in the US or Europe? ›

On average, the Inditex brands will cost you 25-30% less in Spain than they will in the US. This means that a $100 dress from Zara in the US could cost only $72.30 in Spain. Looking at the women's clothing assortment across brands, the average original price for Zara US is $42 vs.

What is the cheapest English speaking country in Europe? ›

Montenegro is popularly known as one of the cheapest place to live in Europe that speak English and has a higher percentage of English-speaking population. If you are someone, who is not interested in learning a new language to move to a new EU country, Montenegro is for you.

What is the largest shopping district in Europe? ›

Westfield London (White City) is the largest shopping centre in Europe.

Which country is the best destination for shopping tourism Why? ›

Best Shopping Travel Destinations in the World of Tourism
RankLocationNumber of shopping locations
6 more rows
Jan 28, 2023

What sells most in Europe? ›

Top Selling Products in Europe
  • Clothing and Footwear.
  • Books.
  • Electronics.
  • Food, Cosmetics, and Pharmaceuticals.
  • Furniture and Home Goods.

Is Gucci cheaper in Paris? ›

Bottom Line. It is substantially cheaper to buy luxury products from brands like Louis Vuitton, Dior, or Gucci in Paris, their prices being on average between 30% and 40% cheaper in France than in other countries, especially those outside the European Union.

What is cheaper in France than US? ›

When travelling from your home country, the following items might be worth stocking up on to help save you a few extra euros when shopping in France.
  • Things that are surprisingly expensive.
  • Washing powder.
  • Light bulbs.
  • Towels.
  • Paint.
  • Books.
  • Here are the things that are surprisingly cheap in France.
  • Condoms and contraception.
Jan 5, 2023

Is food cheaper in Europe or America? ›

Many foods are less expensive in the United States than in the wealthier countries of the EU, but food is somewhat more expensive in the United States than in the less wealthy countries of the EU.

Is Gucci cheaper in Lisbon? ›

If we speak about luxury brands, such as Louis Vuitton, Gucci, Armani or Prada, we can say that prices do not vary much in Europe and in Lisbon, prices are about the same.

Are designer clothes cheaper in Spain? ›

Items in Europe are already significantly cheaper to purchase than in the U.S., and you can also get a percentage of your money back from the taxes you paid. Let's break it down. The Louis Vuitton bag that I purchased in Spain was $740 cheaper than the U.S. price.

Are designer bags cheaper in Greece? ›

While the cost of gold is the same throughout the world, Greece has cheaper labour costs, translating into lower retail prices for some of the best craftsmanship in the world.

What is the largest shopping area in Europe? ›

Planning policy prioritizes the development of existing town centres, although with patchy success. Westfield London (White City) is the largest shopping centre in Europe.

Is it really cheaper to buy luxury goods in Europe? ›

Luxury brands (especially French and Italian brands) offer cheaper pricing in Europe than in the United States. That said, American and British brands aren't usually cheaper in Europe. See the next sections to find out why designer bags are cheaper in Europe and which brands you can expect to have lower prices.

Which is the No 1 best country in Europe? ›

Following, find the top ten most visited countries in Europe and the reasons why these countries are a magnet for tourists.
  1. France – 89.4 million visitors. ...
  2. Spain – 82.7 million visitors. ...
  3. Italy – 62.1 million visitors. ...
  4. Turkey – 45.7 million visitors. ...
  5. Germany – 38.8 million visitors. ...
  6. United Kingdom – 36.3 million visitors.

Does Europe have stores like Target? ›

UK Equivalent of Target Stores Breakdown

Marks & Spencer – Offers high-end food (particularly for entertaining) at higher prices and high-quality clothes at reasonable prices.

What is the largest mall in Southeast Europe? ›

The Prishtina Mall, billed as Southeast Europe's biggest shopping centre, opened in Kosovo's capital earlier this month, as investment into malls across Southeast Europe is going strong.

Are Louis Vuitton bags cheaper in Europe than US? ›

By being headquartered in Paris, Louis Vuitton doesn't have to pay taxes such as import tax, transportation tax, state or country tax which is built into the price in other countries. The best rule of thumb to follow is any brand that is headquartered in Paris (or Europe) is going to be cheaper in Paris (or Europe).

Are Chanel bags cheaper in Paris or London? ›

Are Luxury Brands Cheaper in Paris or London? The Short Answer is Luxury Brands are cheaper in Paris compared to London! If you are traveling to both London and Paris and you are unsure where to purchase your luxury bags, accessories or clothes from, the answer is Paris!

Is Chanel cheaper in Paris than US? ›

Fortunately, both brands have stores in Paris, France – and yes, Chanel and Louis Vuitton bags are much cheaper there than they are in the US. That's because of the VAT (Value Added Tax) refund that you can get when you shop in Paris.

What is the best European country for Americans? ›

Switzerland: Although many European countries offer a better quality of life than the U.S., Switzerland takes the cake. It's globally ranked for its safety, infrastructure and natural beauty. All of this, of course, comes at a cost: Switzerland is one of the world's most expensive countries to live in.

What is the best country to live in Europe as an American? ›

There are numerous reasons why, for many American expats, Spain tops the list of best countries in Europe to live in. For a start, the country boasts a diverse and rich culture and quality of life, with something to offer everyone.

What is the most liked country in Europe? ›

France is the most visited country in Europe ahead of Spain and Italy. Perhaps it is because Paris is the capital of love or because its wines, especially those of Bordeaux, are among the finest and most famous in the world.

What is the equivalent to Walmart in Europe? ›

Alcampo is a big box store similar to Walmart. The first Alcampo hypermarkets were introduced in Zaragoza in 1981 and in Madrid in 1982. In other words, this chain store has been around for a while and isn't going anywhere! The store is a good place to grab groceries and everything else you need at reasonable prices.

Is there a Walmart in Europe? ›

Walmart stores opened throughout the rest of the U.S., with Vermont being the last state to get a store in 1995. The company also opened stores outside North America, entering South America in 1995 with stores in Argentina and Brazil; and Europe in July 1999, buying Asda in the United Kingdom for US$10 billion.

Why is Walmart not in Europe? ›

To conclude, Walmart failed in Germany and eventually in the EU due to a variety of factors including the inability to adapt to german retail market conditions, lack of competitive prices against Garman stores, underestimated local competition, environmental cultural differences, and different organizational rules, and ...


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